Our recommendation for businesses is to have Ebiz Boosters help with the initial consulting to get your proper focus and to also do the search optimization since it is highly specialized and changes constantly. The owner/members of the business should concentrate on the marketing, the marketing messages on each web page, and any merchandising strategies. However, if you just want to learn some more about search optimization, pay-per-click optimization, conversion improvement, or many advanced web technologies, the DIY area of our website gives you links to the paid or free tools that we use.