Ethical SEO - Paid Placement Optimization and Search Engine Optimization Specialist - Serving Sacramento CA and the World
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Do It Yourself - Search Engine Optimization
See how many links top websites have for keywords you are thinking about. This free link count tool is a very quick way to see. The count in Yahoo is typically the total amount of links the site has pointing to it whereas the count for Google is typically much lower as they only count quality links from important sites. Just type in the home page URL (like www.ebizboosters.com) of the 1st, 5th, and 10th site in the search results.
If you look at all the sites on the 1st page of results you will usually notice a large difference in the link count. See our tutorial on linking relevance to see why.
Once you understand page rank and good link types, here is one directory that has excellent page rank (usually pr4) on their pages and is worth the $70. This is another one that is excellent.
For webhosting, an excellent plan with a free domain name, 6 domains and 20 subdomains possible with excellent utilities and stats is Blue Host.
I have looked at many of the site ranking software packages and have concluded that Internet Business Promoter (currently version 4 and soon to be upgraded for free to version 8) is the best deal for the money. Use this link to IBP to check it out. It allows you to see ranking separately for different search engines including the pay-per-click results separated out. It also has the best Top 10 analysis feature. No one knows the search algorithms, but doing pattern analysis on the current top 10 results for any keyword on your target search engine gives very good clues to what is currently important. You also get search submission and several other features.
Webagentranking is expensive, ranking manager is ok but you don't get the Top 10 feature, and webposition gold mixes the paid and natural search rankings.
Competitive Analysis - Links
Search Engine Position Ranking and Optimization Tips
You can do simple keyword analysis with some of the free tools from Overture but how much is your time worth? To get a quick feel for frequency of searches for certain keywords and how much competition there might be, I like the Keyword Analyzer Tool. It shows frequency of searches, competition, the ratio of competition to searches, and also it will tell you how many Google, Overture, and Miva PPC campaigns there are. This is plenty of information to sort through keyword choices and whether you will need a major SEO package to show up high in the results or if there are some other alternatives that might be more economical.
Improve Your Conversions with Web Analytics
Website traffic is great but you need to convert. Clicktracks web analytic software will help you understand what key phrases are paying off and which ones aren't, where your visitors are going in your site, the average time on site for different keywords from different search engines, etc. There are several analytics packages available, but Clicktracks is the simplest to use and is very marketing oriented versus Webrends or other packages that have so many meaningless and confusing features/statistics that you'll never end up using them effectively.
You can also get a conversion boost through establishing trust. There are several seals out there and some can be quite expensive. Trust-Guard though has a nice program and is very reasonable in price.
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