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Ethical SEO - Paid Placement Optimization and Search Engine Optimization Specialist - Serving Sacramento CA and the World
Dramatically Improve Your Online Profits
Paid Placement Services
Pay per Click Targeted Traffic - A Valuable Resource - Pay per click can be easy and expensive or an on-going investment in a valuable market channel. Keyword research and creativity is even more critical here than for your website. Easy to think of terms are competitive and expensive. A high number of more creative terms together will generate the same traffic for less money and many times be a more targeted customer. Also in Google Adwords, the more compelling your ad and the higher click through rate, the higher you will rank for less cost. There is a lot of strategy in not paying more than you need to, which position you want to be listed in, which are the hot button words that get you the best click through rates with qualified customers, and it is even possible in e-commerce to keep track of your ultimate conversions for full ROI analysis. Where else can you get quick and precise feedback on which campaigns are working?
Pay per click is an excellent way to:
Pay per click is an excellent way to:
Get a quick start in generating traffic immediately while your site is being indexed and ranked by the search engines
Get immediate feedback to which keywords are working and by looking at what other words were typed in, some insight into additional phrases.
Generate traffic to your site if your site is general in nature or in a very competitive industry and it is nearly impossible to get near the top in the rankings.
Fill in the secondary terms. You can only optimize your site for a few keywords, so PPC can be used to fill in and generate traffic from many minor phrases. (These phrases are usually cheaper also)
Get immediate feedback to which keywords are working and by looking at what other words were typed in, some insight into additional phrases.
Generate traffic to your site if your site is general in nature or in a very competitive industry and it is nearly impossible to get near the top in the rankings.
Fill in the secondary terms. You can only optimize your site for a few keywords, so PPC can be used to fill in and generate traffic from many minor phrases. (These phrases are usually cheaper also)
Our account set-up service does the initial keyword research, determines what the likely cost will be for the best categories, recommends which ones to go with, two ads are created and are run alternately to see which one performs better, geography, spending limits, time of day and any other qualifiers are applied as necessary. A premium service is also available to have software continually monitor the campaign and adjust the bid prices so you never pay a penny more than necessary.
Our monthly administration reports on click volume and click through rates. For many e-commerce applications we can also tie clicks to sales and calculate ROI. We also do any tuning to the words in the add, look for any new keyword possibilities, and reload the account with ad dollars.
Our monthly administration reports on click volume and click through rates. For many e-commerce applications we can also tie clicks to sales and calculate ROI. We also do any tuning to the words in the add, look for any new keyword possibilities, and reload the account with ad dollars.
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