Optimization - Search engines and directories generate over 90% of Web traffic by users who are trying to search the Web for information, products, and services. Search engines try to rank their search results by showing a rank ordered list of what they believe are the most relevant Web pages related to the search terms entered by the customer. Your Web site must be optimized in order to show up high in the search results and ultimately bring high volumes of targeted traffic. In our experience, success requires the following critical steps:
Key Phrase Analysis - This step is absolutely critical to your success. After your key phrases are selected, everything - page design, links, titles, contents - are optimized to maximize relevancy. Key phrases are what your potential customers type into a search engine when they are looking for a solution to their problem. Finding the correct tradeoffs between target market size (searches performed with those keywords) and the competitive intensity in that market segment (number of web pages found with that keyword combination and the level of search optimization sophistication for the top 30 pages) is a very complex and creative process. Brief consideration of your market will put you hopelessly lost in the massive Web. Most customers browse to collect information with 1-3 keywords but use 3-5 keywords when they are buying. We go past the easy two word combinations and carefully recommend targeted combinations that will bring you highly qualified customers.
Web Site and Content Optimization - Once your keywords are chosen, a web site strategy is chosen. More general keywords can be optimized in your home page and highly targeted keywords can be optimized within your services, products, or other pages. Page titles, headings, descriptions, meta tags, keyword density in content, and even file names and your web site name can be critical to achieving top results. We also discuss advanced web design techniques to make sure all critical pages are visible to the search engines and the links for your site are optimized correctly.
Linking Strategy - Links pointing to your site from other sites are being used more and more in the search engines to increase rank for valuable sites. Similar to references in academic research papers, they reason the more links from important sites to yours, the more respected and valuable your Web site must be. We will discuss linking options with you and decide upon a plan of action based upon budget considerations, the competitiveness of your industry, and the amount of extra traffic you might gain from directory listings. All links are by no means created equal. Many factors go into the quality of your links. See tutorial on linking relevance for more detailed information.
Search Engine Submission Service - Automatic submission is an extremely poor approach. Manual submission of your key pages can help for some search engines. Quite frankly, if you have a good link strategy, the best search engines will find you quickly on their own and they actually prefer it that way. Donít waste your money here even though it sounds good any many charge for this.
Landing Pages - Many websites are rich in graphics and donít lend themselves to a lot of text on the page. Search engines can only read text so in order to deliver more relevant content, landing pages can be developed. These pages more richly describe a particular service or product of yours. Their purpose is to rank high in the search engine for the keywords they are built around and these pages can also be good target pages for your best services you want to highlight to customers.
Monthly Customer Care and Management Service - So why does my site keep dropping in rank? SEO is a very dynamic. With approximately 1 million new sites coming online every day, the search engines and directories are constantly indexing both new and existing Web sites. Search engines are also constantly tweaking their software used to index and rank all the Web sites. Not one week goes by without a search engine announcing a change in how they evaluate and subsequently rank a site. Because of these changes and new competitive Web sites coming online almost daily, SEO professionals must continuously monitor and make changes to the Web sites that they manage.